You need them to feel like they weren’t just involved in it, they were actually part of creating it.” “A guest doesn’t actually need to know the details of the story, but they have to get it inherently the second they walk in… You need to enfold somebody into it. “Everything has to be story-driven first,” Nassal’s Vice President of Global Development Melissa Ruminot tells Billboard. The production is so ornate that it takes six days for three people to just sort and prep all of the flowers used.īoth the Nassal team and a representative for Robinson declined to comment on Second Sky costs, although a source close to the event notes that festival and touring costs are 30-40% above pre pandemic numbers across the board and that the team “knows how to stretch a dollar the most we can,” adding that “Porter’s production team is incredible, and Nassal are some of the best creatives I’ve ever worked with.” Installing Second Sky on site has taken 28 specialists 11 days, in addition to two days of teardown. Nassal’s work leading up to this weekend has taken 11 months to design and six months to build in myriad warehouse spaces. Greene felt there was a bigger story to tell with Second Sky than just a bunch of artists on a stage, and he and Robinson had a hunch that Nassal could help manifest their vision in a meaningful way. The Nassal team initially got involved with Second Sky in 2021 after Robinson’s manager, Aaron Greene, hit them up out of nowhere through their website to ask if they were behind the aforementioned theme park work. The Orlando-based design company is behind endeavors like The Wizarding World of Harry Potter at Universal Studios locations in Florida, Los Angeles, and Japan, and Star Wars Galaxy’s Edge at Disneyland.
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